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Subject Matter Experts: Autodesk’s Strategy to Building an Industry Leading Publication
Interviews • 12 min • Hire Digital Editorial

Subject Matter Experts: Autodesk’s Strategy to Building an Industry Leading Publication

As a provider that empowers designers, engineers, and builders, Autodesk's vision focuses on the future and its goal is to help people create.

How DBS Made Data Its Culture

How DBS Made Data Its Culture

Leaders •8 min •Hire Digital Editorial

What we spend on says a lot about who we are, and banks are rich with consumer data that can reveal our everyday behaviour. In Singapore, DBS Bank is trying to

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Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture

Putting an End to the Sales-Marketing Rivalry: Strategies from IBM, Huawei and Accenture

Interviews •12 min •Hire Digital Editorial

At a panel discussion in Mumbrella360Asia, experts from IBM, Huawei, and Accenture expressed their opinions on sales-marketing rivalry.

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How DBS Develops Cutting-Edge Storytelling

How DBS Develops Cutting-Edge Storytelling

Interviews •9 min •Hire Digital Editorial

Karen Ngui, Head of Strategic Marketing & Communications DBS, and her team discuss their success in better connecting with customers through their franchis

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How Being FRANK Won Millennials Over

How Being FRANK Won Millennials Over

Leaders •12 min •Hire Digital Editorial

 FRANK by OCBC was launched back in 2011. This first-of-its-kind banking programme was the answer to targeting youths and young working adults.

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How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing

How Couchbase Grew Its Average Deal Size by 13X with Account-Based Marketing

How-tos •10 min •Hire Digital Editorial

With all the promise of account-based marketing, we dig deeper into how one tech company turned this B2B marketing strategy into real quantifiable results by pu

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Can Machine Learning Help Diabetes Patients Take Better Care of Themselves?

Can Machine Learning Help Diabetes Patients Take Better Care of Themselves?

Contributors •5 min •Eve Yap

Will our computers replace our doctors? Let's unpack machine learning's potential for diabetes treatment.

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How Flipkart is Using Artificial Intelligence to Stay Ahead of Competition

How Flipkart is Using Artificial Intelligence to Stay Ahead of Competition

Contributors •13 min •Archana Katri Das

Flipkart, the leading e-commerce giant in India, is banking on Artificial Intelligence algorithms to solve complex problems unique to the Indian e-commerce spac

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