How-Tos
Step-by-step guides and tactical playbooks for digital, marketing, and growth practitioners.

How to Hire a Great Email Marketing Specialist
It's incredibly vital to find an email marketing specialist who creates campaigns that not only reach but also convert. Here's how to find good candidates.

The Definitive Guide to Glassmorphism (with Templates)
Learn what glassmorphism is, how it evolved, where it works best, and how to apply the frosted-glass effect effectively in modern UI design.

Bing Ads vs Google Ads: Platform Differences and Tips to Importing Your Account
This article will help you to answer questions about differences between the Bing Ads and Google Ads platforms, if Bing Ads are the right platform for you and h

A Definitive Guide to Webinar Marketing in 2021
Marketers have been overexploiting webinars causing fatigue but the goal of webinar marketing is more than lead generation. Here is a marketer’s guide to webinars.

How COVID-19 Has Changed Healthcare Communications on Social Media
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an

A Guide to Google Tag Manager Data Layer for Digital Marketers
Track forms on your website easily, reduce the number of tags on your code, and much more. Learn what a data layer is and how to use it.

15 Must-Have Interview Questions For Digital Marketers
This interview questions guide focuses on informing digital marketing hiring managers on the top how-tos and important things to look out for.

How to Find the Right PPC Agency: A Step-by-Step Guide
Want to hire a PPC agency? See threats and opportunities, billing models comparisons and other hints on how to choose the right agency.

The Ultimate Guide to Healthcare Social Media Marketing (with images)
Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an

The Essential Guide to Hiring and Closing Content Strategist Candidates
Looking to hire a content strategist? Here's how you can find one that meets the needs of your company.









