Email Marketing Job Description

We uncover everything you need to know to create the optimal job description to attract the best fit for your company.

Scroll down below to view the sample template, which should only serve as a guide and may be edited according to your company’s needs. We also provide a comprehensive guide about the role below.

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Email Marketer Job Description Template

About the Company

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

• Products & services
• Company size
• Company’s mission & goals
• Key clients
• Company culture & work environment 

Job Description

As an Email Marketer, you will be responsible for planning, developing, implementing, and maintaining the overall company’s email marketing strategy to ensure that business goals are met.

Roles and Responsibilities

• Identify the target audience and grow our email list.
• Design and implement an overall email marketing strategy and messaging.
• Create, design, and optimize various email lists, templates, and campaigns.
• Test every campaign’s success and determine email marketing KPIs.
• Create a segment list that is based on behaviors like past email engagement and website interactions.
• Create email databases for lead generation.
• Write newsletters including all company updates.
• Proofread emails for clarity, grammar, and spelling.
• Upgrade email templates using graphics, personalization, advanced features, and ensure mobile-friendly email templates.
• Ensure prompt and accurate communication with clients to increase email subscriptions and minimize unsubscriptions.
• Document process road maps, A/B tests, and successful email promotions.
• Analyze data, campaign performance, and suggest improvements.
• Create report on sales revenue generated from email marketing efforts.
• Ensure emails follow industry policies and best practices.

Qualifications

• Proven work experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Excellent written communication and copywriting skills.
• Proficient in using marketing automation technology.
• Hands-on experience with HTML and content management systems.
• Knowledge of SEO/SEM, Google Analytics, and the latest digital marketing trends.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor’s degree in Marketing or any related field.

Skills

• Email Marketing
• Campaign Marketing
• Communication Skills
• Marketing Automation
• Strategic
• Web Analytics
• Lead Generation
• Template Creation
• Content Creation or content marketing
• CMS

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What is Email Marketing?

A job description must be written with a deep understanding of the role’s responsibilities specifically within your company. Clearly know and communicate how the role will meet some of your team’s needs.

But first, what is email marketing? Email marketing is a marketing channel that directly promotes products and services to your customers. This is not only used to increase sales, but also to enable customer loyalty through consistent communication and updates. 

Types of Emails

There are various types of emails your candidate must be able to send. Here are a few they should know

Newsletters

Customers may actually benefit from newsletters as you give them helpful, insightful, or even entertaining pieces of information via email. It keeps the communication line open in an unimposing way. 

Promotional campaigns

A promotional campaign includes a series of emails to promote new products, services, events, or sales. It’s one of the most common types of emails received by customers, so they can easily become jaded by a barrage of repetitive emails. Thus, your email marketing candidate must strategically create a series of promo emails that will be unique and engaging. 

Behavioral emails

These are automated emails sent out to your site or social media users after they take action on your platform. Behavioral emails improve customer engagement as it helps your business understand your customers’ needs better and how you can improve your services.

Transactional emails

These are emails sent out to facilitate ongoing transactions to give your customers details and updates on their purchases or activity. Your email marketing specialist must be able to come up with clear and easily readable transaction emails. 

Re-engagement/Retention Campaigns

Basically, a re-engagement/retention campaign consists of a series of emails sent to inactive subscribers. This process is important so you can either find a way to get your inactive subscribers in the loop or clean your email list. Your email marketing specialist must exhaust all efforts to reconnect with your inactive subscribers before removing them from your email list. 

What Does an Email Marketer Do? 

An Email Marketer builds quality email lists, creates engaging email content, and generates leads and sales through email channels. 

Keep in mind that the role’s day-to-day deliveries are a big part of your marketing team’s overall digital marketing strategy. When they identify an email database for lead generation, create various email campaigns, and set performance KPIs, these should complement the umbrella marketing initiatives and metrics. 

Lastly, it’s imperative to communicate the required technical skill sets for email marketing. For instance, many emails, such as behavioral emails, are implemented by email automation tools. Thus, a strong candidate should also know how to use several of these tools’ email functions.

Here are a few email marketing tools that can scale your efforts. Ideal candidates must know how to use any of these tools extensively.

• HubSpot

• MailChimp

• Sender

• Litmus

• Omnisend